In 2009 British fashion designer Alexander McQueen created a gorgeous packaging for the legendary Chivas Regal 18 YO whiskey. The bottles from a limited edition of only 2,000 copies are now available in Russia as well, but they may be found only in the outlets of the Azbuka vkusa chain. The bottles go in dark-blue leather cases, which emphasize the unique status of the drink (its a well-known fact that navy-blue has been a noble colour for centuries. Each of the bottles has its own number. www.popsop.com З...

Creative group SabotagePKG has devised a breath-taking glasses case. It is totally transparent and seems to be carved from pure glass or crystallines. The Prism brand was created for those who wear glasses not only because they need to, but like to show their exquisite spectacle rim even when the glasses are taken off. The glasses market hasnt seen such unusual concept yet, so the brand is sure to carve its own niche. The simple and highly aesthetic approach will get kudos of people who love simplicity and...

Cadbury was blamed for using stereotypes concerning African people in its recent ad campaign, but at last the company has been cleared of all racism allegations. Since a new TV commercial of the brand appeared, the Advertising Standards Authority got 29 complaints that the video was referring to the abusive theme. On close consideration the council delivered a verdict of not guilty. Though the Cadburys campaign, which featured Ghanaian musician Tinny and was carried out to promote Cadbury Dairy Milk, did e...

The Most Celebrated New Conference of the Year. Creativity and Technology: Find out how marketers are using top-tier creatives, developers and thinkers to attract new consumers to their brands. CaT London WHEN? November 19th WHERE? Saatchi Gallery, London, Duke of York's HQ, King's Road, Chelsea Here is the list of speakers: Здесь можно оставить свои комментарии . Выпуск подготовлен плагином wordpress для subscribe.ru ...

Pedro Almodvars collection of Illy coffee cups is growing. First the brand launched espresso cup line Los Abrazos Rotos (Broken Embraces, which was based on the directors latest film of the same name, and then the collection was expanded by a set of 6-cup limited-edition inspired by other movies of the Spanish filmmaker. The new pieces of Illys Art Collection are designed in both espresso and cappuccino cup versions. They all have images referring to the most well-known works of the master, both in palette...

Cadbury India has introduced a new Perk chocolate with Glucose Energy . The company believes that the new product will attract young consumers and become one of the favourite treat for kids and teenagers. The new variant will replace the previous variant of Perk chocolate, which is believed to have become a bit old-fashioned. The Indian chocolate market is US$ 400 million and is constantly expanding. As for now Cadbury owns 70% share in it and had a turnover of over US$ 317 million as for the last year. Th...

As we worte here previously , the Dutch-Italain confectionery company Perfetti van Melle represented this October at TFWA World Exhibition in Cannes the new range Aquakiss under its popular Mentos brand. The new extremely fresh gum has come to the Russian market this November. Two exciting Mentos Aquakiss flavours are available: `Fresh Mint Alaska' and `Scandinavian Cranberry' . The format of the package highlight its trendy nature - smooth black iBottles (instead of black enveploves, represented at TFWA) ...

A lovely creation of Undergrowth Design Wash Away All Sins makes you believe that all you need to become clean mentally and physically is using this gorgeous soap dispenser. Tina Tsang , designer of this ultimately marvelous item is sure that her piece of art will scrub away any dirt, defects, flaws, and bad thoughts. The liquid soap dispenser in a form of a foaming container has the word `Clean' and its definition on the reverse side, and on the front side the white bar has the ambitious Wash Away All Sin...

Coca-Cola Spain introduces Burn with Juice (Burn con Zumo) , which is the first energy juice product of the company on the European market. The energy drink market in the country has 30 million liters of drinks every year. The new Burn contains 37.5% less caffeine than the usual Burn (photo) and has 20% of fruit juice. It has a berry flavor which makes the product different from the similar drinks from the category. The Burn with Juice is targeted at young consumers who need to boost their energy during th...

The 20th Mucis Awards , annually supported by one the most famouse single malt Scottish whisky brands - Glenfiddich , took place in Blair Castle, Perthshire, UK. Through years, the competition has gained as high reputation as Grammy of the of traditional music world. This year the first place took the American fiddler - Rebecca Lomnicky . The Oregon-based violinist is the second American in a row to pick up the prize. Second was Nicola Auchnie , from Turiff in Aberdeenshire, and the third was Gillian Ramsa...