Internationally well-known beer brand Miller , distibuted in Russsia by SABMiller Rus, with the help of Talk to me digital agency have come up with a bright promotional idea how to light up dull cold autumn weekdays. They suggest the Russian customer to make ones' lifes colorful - `Colour your life' is the name of the next BTL campaign. Miller fans will have an opportunity to win the desiger's T-shirts, cool dj's bags and the thinnest ever laptops - MacBook Air (which is available in 6 different colours. A...

Domaine Chandon , which proves to be the leading producer of sparkling wine, had released a new product called toile Tte de Cuve . The price for one bottle is $100, a totally adequate amount considering the festive season and the level of the brand. Chandons winemakers mixed the best grapes from the harvest of 2000 and aged the wine for long 8 years. Over the period the wine developed rich ripe flavors of toasted cardamom, star anise and baked apples, perfect taste complexity and a magnificent creamy mouth...

James Dyson doesnt like to find sore milk in his fridge, so he designed a creative thing to make the perishable product live longer in a green way. He created a Fresh shrinking jug which doesnt allow the milk to get in touch with air for quite a long time. The ergonomically designed jug can shrink and release air after every pour, so that there is just the product inside and no free space. The Fresh has a steel rim with ridges that tightly screws the lid and the spring wire frame, which makes full contract...

CNBC has made a TV-program, presenting an unprecedented look at Coca-Cola , the most famous brand in the world. The program tell how, after several bumpy years, Coca-Cola is trying to use innovative new products to earn new buzz and build its global lead. The audience will go inside the companys state-of-the-art Innovation Lab and discover more about the $67 billion Coca-Cola empire and its race to bring you new and improved products. A CNBC Original. Coca-Cola: The Real Story Behind The Real Thing premier...

The Unliever company decided to add another to varieties to the Knorr Polish line of famous instant soups and has presented beetroot soup with apples and red borsch with mushrooms , greatly favoured in the country. To make the whole campaign fresher, the company has also introduced some changes to its soup range. The company has improved the recipes of pea and beans Knorr soups as well as devised new packaging for the line. The upcoming packs will have cooking recommendations on the best using of the brand...

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Japan Tobacco International (JTI) is extending the line of Winston cigarettes o the Russian market with the new long-expected offer - Winston XS . The new product is represented by 2 flavours: Winston XS Blue and Winston XS Silver . The distribution of the new Winston XS cigarettes in sales outlets in Moscow and St. Petersburg starts from the first decade of November. Russian will become one of the first markets, where the new Winston XS are to be launched. The innovative product will be manufactured at th...

In October SABMiller festively introduced the new look of Castle Lite . This brand holds a No.1 position in the South African premium beer segment. Claessens Cartils developed an evolutionary redesign with the main challenge to increase the premium feel and to position Castle Lite more independently from its mother brand Castle Lager. The new packaging underlines the new brand positioning of COLD REFRESHMENT, especially by means of a snow-castle symbol which changes colour when the perfect drinking tempera...

The producer of Lays has developed a new concept for promoting its potato chips Lay's Sensation in Russia. The brand (which belongs to PepsiCo ) gives every lady an opportunity to fell like a queen, with the chips, of course. The campaign of the elite chips is targeting at women and is promoting variously flavoured chips among the visitors of www.layssensations.ru . The brand is surethat every lady is a queen and is worth being served the most exquisite and non-conventional dishes cooked by the best chiefs...

McDonald's , a worldwidepartner of the Olympic Games since 2004, will serve its menu of choice and variety to the sportsmen, coaches, media, and fans attending the event during the in Vancouver, Canada. McDonald's became an official sponsor of the Olympic Games in 1976, and still remains one of the most long-standing participants in the sport movement. Being the official restaurant of the Olympic Games McDonald's is now constructing 3 new Olympic restaurants fitted with energy-efficient lighting and equipm...