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Popsop.ru. Дизайн упаковки. Дизайн бренда SABMiller: Refreshing Look for Castle Lite


In October SABMiller festively introduced the new look of Castle Lite. This brand holds a No.1 position in the South African premium beer segment. Claessens Cartils developed an evolutionary redesign with the main challenge to increase the premium feel and to position Castle Lite more independently from its mother brand Castle Lager.

castle_lite_ 2009

The new packaging underlines the new brand positioning of COLD REFRESHMENT, especially by means of a snow-castle symbol which changes colour when the perfect drinking temperature is reached. To underline the new look and feel, Claessens Cartils also created the LITE brand device which is now being used as the main communication tool during introduction.

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