Отправляет email-рассылки с помощью сервиса Sendsay

Mediasapiens.tv.Motiondesign news

  Все выпуски  

Mediasapiens.tv.Motiondesign news Nintendo Co : Revival of Game Revolutionist Is Back


Nintendo has been founded for more than one hundred years, and the tricks for its surive are to integrate older technologies, and meet the simple needs of players' seeking for pleasures. cheap ds flashcards , the Common Decision of Auntie Its sole mission is to push the game into every family. And today, its total market capitalization has reached 79 billion U.S. dollars, second only to Toyota in Japan. The Nintendo company had promulgate that the income of it's first quarter of the business had reached 39 billion dollars.The sales volume of the wii hardware was 5170 thousand the sales volume of NDS was 6940 thousand. In the same quarter, Nintendo's longtime rival Sony's PSP shipment was only 3.72 million units, and PS3 was only 1.56 million units. As of now, Wii total sales are 29.62 million units and DS total sales are 77.54 million units.iPhone 3G Repair Parts , Top Halloween Gifting for Lovers

Tracing back to 2001, the market share is just of the opposite. Nintendo was beaten off the throne by Sony and Microsoft. So how could Nintendo which was a game company of a long history regain the old honor facing a failed GC situation? In 2002, after Fusajiro, the founder of the company stepped down, lwata took over CEO. He determined to make a final try at any cost. Shouldering the pressure of getting fired, he broke the old way of thinking and applied a new strategy. He designed different games for different people in order to enlarge the number of game players.

Nintendo DS was his first experimental object. In 14 months' time, the selling number of DS surpassed five million in Japan which thus made it the first game machine to reach five million which was taken as a milestone. The appearance of DS is characterized as dual displays and touch-screen design. Actually, the software is its Sunday punch. Besides [animal crossing" developed for children, there is also [brain train" for hoary-heads, which is used to prevent Alzheimer`s disease. While [Nintendogs"is designed for female. "From the original super Mary to the brain exercise and later, the expansion of the heavenly DS game." population fell The personage inside course of study says.

Why Iwata had this idea? Originally two books were popular in the Nintendo, the "Blue Ocean" and "positioning." In Japan, What Nintendo is confronted with is not only horizontal competition but also a bigger challenge where the whole industry is faced with problems. Such as the game's population shrink and the arrival of aging society as well as movies, network, bookstores and other entertainment way impact to the game industry.

"YanTianCong quickly discovered it was developed, silver, children and women players three markets." This personage says. It was just such an acuminous discovery re-injected vitality to Nintendo and it continued to create a myth in the game industry.

Здесь можно полностью прочитать статью. www.mediasapiens.tv


В избранное