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Mediasapiens.tv.Motiondesign news You! Be Informed! #0026 The British Design Awards 2012 Winners


The British Design Awards (BDAs) is an annual design recognition of useful, beautiful and original new work of British designers for UK and other international brands. Brought by ELLE Decoration in association with John Lewis and supported by the Telegraph Magazine, the winners were revealed just recently.

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The new format this year allows readers of ELLE Decoration and the Daily Telegraph to vote and choose six winning designs from 30 shortlisted entries ranging fromprints, papers, products and buildings created in the past year. The winning designs reflect the best of Britain, from the rich heritage to amazing patterns and high tech works for the Olympic season. Lets take a quick look at the winning designs below:


“Crystal Bulb” Light by Lee Broom

For the third time, Lee Broom scored another British Design Award win for his amazing design called the “Crystal Bulb” light which landed on the sixth place. In producing the lights, Broom worked with Cumbria Crystal in producing the lights, the onlyremaining producer of handmade English full lead crystal in the UK.

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TheCrystal Bulb is a combination of different industrial influences and decorative qualities, transforming the usual light bulb into an ornamental light fitting.Check out more about his work on his website.


“Tetra Shed” by Innovation Imperative

The fifth favorite is the ingenious multi-purpose pod called “Tetra Shed” by designerDavid Ajasa-Adekunle. Derived from itstruncated tetrahedron form, the tetra shed is aneco-friendly structure can be used by an individual or by groups whether indoors or outdoors.

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David with his team said that he is set to create something “space-efficient, architecturally striking and inherently strong”. The pod’s capability to adapt to various climate was the biggest challenge. Check out more about this amazing design projects on it’s website.


“Harvest Hare” wallpaper by Mark Hearld

Another artist and print maker fromNorwich-based studio St Jude landed on the fourth place this year.Mark Hearld’s linocut wallpaper designcalled ”Harvest Hare” win the votes because of its charming characters and very intricate details.

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Mark says that the design was inspired by his countless walks through stubble fields in September the color of ripening corn and the joy of encountering a hare bounding away in front of him. He also mentioned William Morris and illustrator Edward Bawden as other influences on the pattern. Check out more about this amazing wallpaper on the St. Jude’s fabrics and papers’ website.


Western Concourse at Kings Cross Stationby John McAslan + Partners

A 19th century monument called King’s Cross has undergone numerous renovations. This landmark which was dingy and overcrowded space was transformed into a cathedral of light throughJohn McAslan + Partners soaring canopy of steel and glass.

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Architect John McAslan explains,”We took our cue from the stations magnificent train shed by Lewis Cubitt, which celebrates Victorian engineering and the expression of steam technology.”The new Western Concourse at Kings Cross was officially opened to the public last March 19, 2012. Check out their website for more info.


Olympic Torch by Barber Osgerby

The most high profile design of the 2012 London Olympics landed on the second place this year. This golden beauty take the design for Olympic torches into a higher level. The design concept removes the typical fussy design to give more room to a more polished and streamlined work based on its function.

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DesignerJay Osgerby together with his design partnerEdward Barber says, “It was important to us that it represented the relay and the nation, and captured some of the history of the games.” Check more information and other works of this amazing design duo on their website.


Olympic Velodrome by Hopkins Architects

Garnering the most number of votes Number One British Design of 2012is the venue whereso many Brits won gold this summer. The Olympic Velodrome, in which the architectural design was inspired by cycling was designed by Hopkins Architects. The Velodrome is one of the four permanent venues on the Olympic Park that serves as a landmark venue for the indoor track cycling events.

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The work on the competition scheme began in May 2007and was completed ahead of plan and on budget on 13th January 2011.”The bicycle is an ingenious ergonomic object and we wanted the same creativity and engineering rigor that goes into the bike to manifest itself in the building”, explains Michael Taylor, senior partner at Hopkins Architects. Visit their official website for more information about their awesome projects.

Check out more information about this year’s British Design Awards on their official website which include an in depth look on the top six winners and as well as a run-down of the shortlisted designs.



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