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Business IN English #14 Rat Race


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РУКОВОДИТЕЛЯМ, МЕНЕДЖЕРАМ, СТУДЕНТАМ 

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Business IN English

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Archive: http://www.english4business.narod.ru/businessinenglish_archive/archive.htm    

Issue # 14 

Read it online  http://www.english4business.narod.ru/businessinenglish.htm  

Rat Race

“My Poor dad thought it was a good idea to be a good employee and climb the corporate ladder, while my Rich dad said, “Don’t climb the corporate ladder, why not own the corporate ladder?” Rich dad also said, “The problem with climbing the corporate ladder is that when you look up, you see somebody’s big fat butt above you.”

Robert T. Kiyosaki Author of the New York Times Bestseller Rich Dad Poor Dad™

In this issue:

1. What Exactly Is The “Rat Race”? (It’s easy but full packed with colloquial expressions relating to job routine.)

2. SEVEN tips to help you Get New Product Ideas.

3. Improve your English skills and learn more.

What Exactly Is The “Rat Race”?

Adapted from Get Out Of The Rat Race Now And Start Enjoying Your Life! by Adam Khoo

Every morning, you get up and prepare yourself to go to work. You shower, eat your breakfast, get dressed and travel by bus/train or drive your car to your office.

You reach your office, go to your cubicle, sit down and switch on your computer. And the first thing you do when your computer’s switched on is you check your email! I know because I’ve seen countless people and they all tell me the same thing.

After you go through “email hell”, you watch the clock and find out that lunch’s just around the corner. And so you zip down to favorite eatery that you’ve been dining at everyday for the last 5 years.

You finish your chow and then you head back up to your desk, sit down on your chair and wish that you could just fall asleep! But you can’t.

Your boss is yelling for you to get this report prepared and done, your inbox just flooded in with another gazillion emails chasing you for all this work that needs to be done.

Somehow you manage to pull yourself together and get back to doing your chores. You finish that report, you reply to those gazillion emails and in fact, you even manage to squeeze in some extra time to handle that nasty customer that’s been a constant thorn in your neck.

So you finish your work for the day, five o’clock comes and you take the bus/train or drive your car through peak hour traffic back home. You come home to your family; you have dinner and take the nice warm shower that just feels so good.

Maybe you sit down to watch television or you read the papers and before you know it, it’s coming to midnight. So it’s off to bed and you wake and you repeat this all over again!

You get two to three weeks paid vacation/sick leave each year and occasional for overtime work.

You get paid by your employer for your services every payday. If you don’t like your job anymore, you find another employer for better pay. Year in, year out, it’s the same routine.

You’ve been playing out this scenario everyday, just like clockwork, for the last 5, 10, 20, even 30 years!

You see, when you work for somebody else and not for yourself, you are focusing your efforts on making somebody else richer.

And that is called the “rat race”.

Language in focus:

rat race

get up

prepare yourself to go to work

eat your breakfast

get dressed

travel by bus/train

drive your car to your office

reach your office

go to your cubicle

check your email

go through email

watch the clock

lunch’s just around the corner

zip down

eatery

finish your chow

head back up to your desk

sit down on your chair

fall asleep

be yelling for somebody

get this report prepared and done

inbox flooded in

gazillion

this work needs to be done

pull yourself together

get back to doing your chores

reply to those gazillion emails

squeeze in some extra time

handle that nasty customer

a constant thorn in your neck

finish your work for the day

take the bus/train

drive your car through peak hour traffic

come home to your family

take the nice warm shower

something feels so good

sit down to watch television

read the papers

it’s coming to midnight

it’s off to bed

you wake

repeat this all over again

get two to three weeks paid      vacation/sick leave

overtime work

get paid by your employer

payday

better pay

year in, year out

it’s the same routine

like Clockwork

work for somebody

make somebody else richer

switch on your computer

Feeling entrepreneur'ish? Your own business… Complete freedom… Unlimited opportunity… Dreams realized…

There are undoubtedly some particular products or services you are especially suited to provide. Try to find the right configuration of products, services, quality, and price that will ensure the least direct competition.

And here are Seven Tips to Help You Get New Product Ideas.

1. Create a product that can solve an existing problem for people. 
2. Find out what's the current hot trend and create a product that fills this want.
3. Improve a product that is already on the market.
4. Create a new niche or market for a current product. 
5. Reincarnate an older product. 
6. Ask your current customers what kind of new products they would like to see on the market.
7. Combine two or more products together to create a new one. 
 
Improve your English skills and learn
more!
 
Выезд преподавателя в офис: 616-26-41/37-01; 602-16-09 
http://www.inyaz-mil.ru/courses/corporative_courses/ 
e-mail: corporate@inyaz-mil.ru 
 
Запись на спец-курс финансовый английский: 602-16-09 
http://www.inyaz-mil.ru/courses/special/
e-mail: cdo@inyaz-mil.ru 

In this issue:

 That's all for today. Good Luck!

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