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Issue 74
Деловой английский без отрыва от дел!
ЧТО НОВОГО? /WHAT’S NEW?/Turkish Energy Firm Ordered to Finish Moscow Power Plants - 26 May 2010.ISTANBUL — The Moscow city government has accused Zorlu Enerji Elektrik Uretim of failing to deliver two power plants valued at more than $1 billion on time and demanded that the Turkish energy producer start up the plants immediately. "The primary conditions of the investment contracts weren't fulfilled," First Deputy Mayor Yury Roslyak said. "The plants were supposed to come online in 2007. The deadline was moved back to 2008, but that wasn't met either." Zorlu must complete the plants "as soon as possible," he said in an e-mailed response to questions Monday. An Istanbul-based representative for Zorlu Enerji, who spoke on condition of anonymity in line with company policy, declined to comment. (continued) Vocabulary
ОБЩЕНИЕ /COMMUNICATION/Low on gasLouise: Did you forget to check the gas?
Garry: Oh, I'm low on gas. I've got to refill the tank.
L: Well, there's a gas station across the street and it's not too expensive. About $1.19 per gallon for the mid-grade.
G: Let's try that. ... Oh, that's great! The pump is out of order.
L: Looks like we've been followed by bad luck all day long.
G: Oh, come on. Let's try another pump. No big deal!
L: I suppose. We just have to wait in line for a while now.
ВАРИАЦИИ НА ТЕМУ /MANY AND VARIOUS/Marketing mix (customer perspective)Marketing mix (= marchéage) - the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace. (Комплекс маркетинга) Customer value – today, you can no longer succeed by making what you want and must instead find out what customer's want. Focusing on Customer Value allows you to reset your perceptions around what it is you are creating and bringing to the market, be it a product, service or some other value. (нужды и потребности) Cost – the amount a customer pays for the product. When you define marketing mix cost you tune into the customer dilemma of deciding how to spend limited money to satisfy unlimited wants. Therefore, you should ask how you can provide more for the same cost to the customer instead of asking to make more profit from a product. (затраты) Communication – just like you cannot simply build a “good product” and expect people to buy it, so customers no longer believe everything you say at face value. Instead of virtuous pronouncement about how good your product or service is, customers today seek to be engaged and have meaningful interactions with you. You must therefore strive for two-way communication and building relationships. (информационный обмен) Convenience – your customers today are governed by purchase when, where and how it is convenient to them. Thinking about convenience not only allows you to open up to newer ways of connecting with customers and distributing products, but helps you shift into the mindset of providing an optimum overall experience for customers. (удобство) ТАЙНЫЙ СМЫСЛ /OBSCURE MEANING/3PL : Third Party Logistics AA : Author Alteration ADP : Automated Data Processing NDA : Non-Disclosure Agreement NIB : New In the Box
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