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Business English для менеджеров, деловых людей и финансистов

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Business English для менеджеров, деловых людей и финансистов


Hard and soft skills.
 
For a long time, hard skills, for example skills in technical subjects, were considered more important thing in business. But, more  and more, people are realizing the importance of soft skills - skills you need to work with other people, and in case of managers, to manage people in tactful and non-authoritarian, non-dictatorial ways.
 
Emotional intelligence.
 
(An extract of the article from "The Observer")
 
"You've got the brains but have you got the touch?"
 
While IQ has traditionally been the means by which we judge someone's abilities and potential, EQ - the E stands for emotional - is the new benchmark for a new world. If you've got it, you are more likely to be powerful, successful and have fulfilling relationships than if you haven't. Emotional intelligence - the ability to understand and control your emotions, recognize and respond to those of others - is emerging as the single most important and effective business and personal skill of new century.
 
At American Express, financial advisers who had been through emotional intelligence training improved sales by up to 20 per cent, significantly more than the company average. A ten-year study by Sheffield University of over 100 small- and medium-sized UK businesses found that people management was three times as important as research and development in improving productivity and profitability and six times as important as business strategy.
 
Daniel Goleman, a US science Journalist-turned consultant with a background in psychology, first popularized the notion of emotional intelligence in mid-nineties. Goleman defines five elements of emotional intelligence: self-awareness, self-regulation, motivation, empathy and social skills, Skeptics argue that this sounds suspiciously like the old soft skills, in management course speak, dressed on in new clothing. But Tim Sparrow, human performance consultant Buckholdt Associates, points out a crucial difference. 'Soft skills training was only about interpersonal intelligence - relating to others. Emotional intelligence involves intrapersonal skills - knowing yourself - as well. You can't be interpersonally intelligent if you don't recognize feeling in yourself"
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