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Popsop.ru. Дизайн упаковки. Дизайн бренда AXE’s Lynx Proves to ‘Be Ready for the Festive Season’


Lynx (AXE) line of body sprays from Unilever has launched a new controversial campaign revolving around the Be ready for the festive season tagline. The campaign of adult white angels was devised by London agency BBH.

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The idea of the campaign is that you should always be ready for a hot night on a snow blanket outside. The clear and bold humor of AXE has always been its most prominent feature, which attracted lots of new fans. To make the audience buy your product, you should first shock it. AXE knows the strategy well.

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