Avon Products, Inc. announced it has signed actress Zo Saldana to be the exclusive spokeswoman for the brands new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress is the perfect fit for Avons latest scenta fragrance embodying timeless grace, beauty and elegance.

In addition to supporting Eternal Magic, Saldana will also be featured in the companys brochure as a face of Avons color cosmetics category in the coming months.

I’m very proud to be working with Avon and to be the face of Eternal Magic, says Saldana. It means so much to me to be associated with a company that shares my values and believes in empowering women.

“We are thrilled to have Zo as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zo perfectly embodies that feeling. She’s a rising star in Hollywood and has built a strong reputation for playing empowering characters that leave a lasting impression,” says Geralyn Breig, Senior Vice President and President of Avon North America. “We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity.”

An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere. The fragrance will launch in the U.S. in April 2010 and will be available exclusively through Avon Representatives worldwide.

Zo Saldana is the most recent partner to join the companys premier fragrance portfolio. Avons other partners include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Dempsey, Derek Jeter, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix.

via PRNewswire

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