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За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда LFH refreshes packaging for Arwa water
Arwa , the bottled water brand owned by The Coca-Cola Company , is being re-launched with new packaging design by brand design consultancy LFH . Arwa is available across the Middle East. Arwa was originally launched in 2002 and LFH was asked by The Coca-Cola Company to create a more contemporary design which communicates Arwa's positioning as `Vitality for Life' . Steve Irvine , LFH's Creative Director Says: `In a very cluttered and fiercely competitive market, there was a need to upgrade the design and gi...
Popsop.ru. Дизайн упаковки. Дизайн бренда Blue Marlin creates new desing for Balance Water
Independent integrated branding agency Blue Marlin has created a new brand expression for Balance Water , the spring water with Australian flower essences, with new packaging that really makes it stand out on shelf. The new look goes live this month in retailers across the US and Australia. Balance Water needed a powerful new identity and dynamic packaging to help it make the leap from exclusive upscale brand to mainstream premium drink. Previously it was in limited distribution through airlines and upscal...
Popsop.ru. Дизайн упаковки. Дизайн бренда A new silver standard for design
Brand owners are, of course, always thinking about the audience demographic. And whilst we recognise the increasing brand influence and economic power of the silver surfer , we also need to think about what we the brand designers are actively designing just for the silver consumer? The Baby Boomers became the darlings of the brand design world and we devised a global visual language for them. But are we missing a trick by not looking at a brand language just for the over 50s; particularly now the design sa...
Popsop.ru. Дизайн упаковки. Дизайн бренда Using Metal Can Packaging to Enhance Brand Appeal
Convenience in Canning: The Mediterranean Fish Market By Steve Thomas, Marketing Manager, CROWN Food Europe Every year, around 12 billion kg of fish is consumed in the EU. That equals 24 kg for every EU citizen, which is well over the world average of 13 kg per person. Whats more, the demand for fish in Europe is growing. With busier lifestyles, consumers are becoming more conscious of the need to eat a nutritious and balanced diet in order to maintain good health. For them, fish is a great way to consume ...
