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За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда The Life Laundry
Are you living a lifestyle or your life? In general, and even in just the past 3-4 years, there has been a massive shift in our aspirations and, ergo, brands are now having to re-think their offer. Lifestyle branding is no longer prescribing (as previously) lifestyle on a mass scale but is rather moving to a new evolution of - and design of - what we are terming living brands with a re-focus of aspiration around real life lifestyles. The old-school lifestyle brands think Ralph Lauren gave us a very two-dim...
Popsop.ru. Дизайн упаковки. Дизайн бренда Kit Kat Japan: Create a Packaging of Your Own
Global brands like to engage consumers in creating new packaging. Nestle s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brands launched its micro-website , where visitors can customize packs by adding their photos and special messages. Ten boxes cost 2,100 (about $ 23. The creations by other consumers can be viewed in the gallery on the site. As for now there are dozens user-generated designs and yet more to be added. www.popsop.com Здесь м...