The Thierry Nadeau food brand from France and global communication agency Pile-Poil developed a fresh design for the producers line of poultry appetizers. They made a box (deep blue outside and yellow inside) with cans of the delicatessens. The upper surface of the box is featuring the logo of the brand a silhouette of a duckling and a cone. The portfolio of gastronomic products put into the box include foie gras, rillettes, duck pt and hearts. The box costs around thirty euros, and the producer doesnt wan...

PepsiCo , one of the world's largest food and beverage companies, today announced it will open a long-term research laboratory in New Haven with a focus on the development of healthier food and beverage products. The company also will fund a graduate fellowship in the M.D-Ph.D. Program at Yale School of Medicine to support research related to nutritional science. The opening of the new lab in Science Park, adjacent to Yale's campus, is part of a major shift by PepsiCo to fundamentally improve the nutrition...

The charity (RED) campaign to fight AIDS is extending. Now the famous American shoe company Converse , that has been making footwear since the early 20th century, helps promote the movement's and gives American residents a chance to win (RED) prizes. Any USA internet user can enter their personal information at www.livenation.com/rednights and be the one who wins famous Converse shoes and a ticket to the concert of Fischerspooner, an eccentric electroclash band, in New York. The Sweepstakes starts at 12:00...

The charity (RED) campaign to fight AIDS is extending. Now the famous American shoe company Converse , that has been making footwear since the early 20th century, helps promote the movement's and gives American residents a chance to win (RED) prizes. Any USA internet user can enter their personal information at www.livenation.com/rednights and be the one who wins famous Converse shoes and a ticket to the concert of Fischerspooner, an eccentric electroclash band, in New York. The Sweepstakes starts at 12:00...

As we wrote previously on Popsop, Coke Zeros Facial Profiler was announced to be launvhed a few weeks back. Now it finally went LIVE and started finding matches! Using the industrys most advanced facial profiling software, Facial Profiler will match you against the vast database of faces collected by Coke Zero (there are already over 105,000) to find your look-a-likes. Results will be delivered soon after, and you can then discover the details about your doppelgangers based on the privacy settings for thei...

The Heinz Micronutrient Campaign (HMC, a groundbreaking program of the H.J. Heinz Company Foundation that is combating malnutrition in developing nations, today announced a partnership in Tanzania, bringing the program to Africa for the first time. The HMC has awarded a grant that establishes a research partnership with the Sokoine University of Agriculture in Tanzania and Michigan State University. The grant will enable researchers to study the efficacy of low-cost vitamin and mineral supplements for chil...

The artists and producers from bicoastal U.S. directing collective Brand New School are very proud to announce the debut of their latest project work, a cross-media campaign for Jack Daniel's Tennessee Whiskey . Conceived and managed by top brand executives with the creative and account teams at the Boston offices of advertising agency Arnold Worldwide and Louisville based Brown-Forman Corporation, the `Label Story' campaign features cinema/broadcast spots and arena executions for exhibition at select majo...

Lynx (AXE) line of body sprays from Unilever has launched a new controversial campaign revolving around the Be ready for the festive season tagline. The campaign of adult white angels was devised by London agency BBH. The idea of the campaign is that you should always be ready for a hot night on a snow blanket outside. The clear and bold humor of AXE has always been its most prominent feature, which attracted lots of new fans. To make the audience buy your product, you should first shock it. AXE knows the ...

Designed as a fresh highlighting of the brand, The Treasure box focuses and interprets another variation of Krug Houses codes The Champagne treasury. For Christmas, Partisan du Sens drew inspiration from the strongbox's thematic. This gift box made of metal and white leather is arising like a monolith enhanced by a gold clasp. Once the padlock is unlocked, the two parts, all gold and silver inside, swing open to reveal the very best of all Champagne, The Krug Grande Cuve. www.popsop.com Здесь можно оставит...

Starbucks , one of the most ardent supporter of the ( RED ) campaign, is encouraging more and more people join the movement and give a chance to live to African HIV positive people and fight AIDS on the southern continent. Now the coffee brand asks everybody to sing and give their voice to the campaign. Recently the brand launched the website www.starbucksloveproject.com and added (RED) items to its varieties. If a consumer spends $15 or more, Starbucks presents him or her a nice and warm Love CD with song...