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Вы можете найти рассылки сходной тематики в Каталоге рассылок.
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Статистика
-25 за неделю
Issue 6
Деловой английский без отрыва от дел!
ЧТО НОВОГО? /WHAT’S NEW?/Bank of Russia hikes loan, deposit rates - RBC, 09.02.2009, Moscow 11:36:48Starting February 10, the Bank of Russia is raising its rates on lending and deposit operations and direct repo deals, the bank said in a statement. The rate on secured loans for a term of up to 90 calendar days was set at 12 percent per annum, and that on secured loans for a period from 91 to 180 days at 12.5 percent per annum. The annual rate on direct repo deals for a period from 1 to 7 days rose from 11 to 12 percent. Deposit rates increased to 7.75-8.25 percent. The move stems from the Central Bank's efforts to check inflation and ensure a stable ruble rate. Vocabularyhike - повышать lend – ссужать деньги под проценты repo - РЕПО (операция на финансовом рынке, предусматривающая соглашение участников об обратном выкупе ценных бумаг) direct repo deal – сделка прямого РЕПО (сделка продажи с обязательством обратной покупки) statement – заявление per annum - в год, ежегодно secured loan - кредит под залог move - шаг, поступок stem - происходит check - сдерживать ОБЩЕНИЕ /COMMUNICATION/Change of PlansBell: Good morning, Ethen. How are You? Ethen: Hi, Bell. There’s been a change of plans. Are you ready? B: Of course! Oh, I hope it’s nothing big. How can I help? E: There’s been a big snow storm, and all the flights are being delayed until further notice. I am afraid I will have to stay overnight. B: That really is a problem. I guess I am going to have to cancel Your meeting then? E: I am afraid so. Reschedule it for Friday, the same time. However, I still want to speak with Jorge and Michael Brown tonight. At 17:00. B: : I will take care of it, don’t worry. Anything else? Oh, what about the seminar? It was supposed to be on Friday, almost the same time where You want the meeting rescheduled. Should I move it as well? It will not be easy, there are over a 100 people planning to come. E: No, that would not be necessary. Jorge will open it; I know he would be thrilled at the prospect. And I will make it for the second half. B: That’s a great idea! I will make the necessary changes in the agenda. E: Alright, now that’s all in order, I am going to have some lunch. Find and reserve a suit at a nearby hotel for me please. Make sure there is internet access and send me last week’s reports – I want to go over them before five. B: I got it, don’t worry. Enjoy your meal. ВАРИАЦИИ НА ТЕМУ /MANY AND VARIOUS/Advertising Terminologyadvertising frequency - – this term refers to the number of times an advertisement is repeated during a given time period to promote a product's name, message, and other important information. (частота рекламы) media impact – the effectiveness of advertising through the various media outlets (e.g., television, Internet, print). (влияние средств массовой информации) market share - it is the percentage or proportion of the total available market or market segment that is being serviced by a company. (доля на рынке) product differentiation – the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. (индивидуализация продукции) product life cycle - the life of a product in the market with respect to business/commercial costs and sales measures. There are four stages identified in the life of a product: introduction, growth, maturity, and decline. (жизненный цикл продукта) reach - the percentage of customers in the target market who are exposed to the advertising campaign for a given time period. (охват) ТАЙНЫЙ СМЫСЛ /OBSCURE MEANING/TQ : Tariff Quota ROE: Return on Equity U/W : Underwriter VAT : Value Added Tax VL : Variable Levy Хотите говорить, говорить,
говорить ПО-АНГЛИЙСКИ? В
Москве: (495)
680-66-73, 507-87-09 study-esl@apscis.ru
или на
сайте Курс и уроки в других городах: см. на сайте рассылки. В
Москве можно обучаться в группах бизнес-уровня
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