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За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
POPSOP.RU. Ресурс о дизайне упаковки и брендов.
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда Landor: ‘Sweet’ Redesign for Amavel
Landor has finished a new design and name system for Amavel , the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and indulgent way to communicate a premium positioning. In addition the new line DUO, a premium double-filled chocolate, was added to the existing Amavel portfolio. The tablets are currently being launched in the EU-Region. www.popsop.com Здесь можно оставить свои комментарии . Выпуск подготовлен плагином wordpress ...
Popsop.ru. Дизайн упаковки. Дизайн бренда Gatorade Rebrands the Rebranding
Gatorade is planning to undergo another rebrand and spend about $30 million on its product and packaging development to do so. Previously the PepsiCo brand has already updated its name by shortening it now there is just G instead of Gatorade . Now the company wants to introduce ` G Series ' and is giving a facelift to its major product lines. The brand is going to extend its portfolio with a new product called Prime, which is made specifically for the pre-exercise consumption and contains carbohydrates, so...
Popsop.ru. Дизайн упаковки. Дизайн бренда Dolce & Gabbana Turned Madonna into a Sexy Italian Housewife
The Dolce & Gabbana brand has invited Madonna to be the face of its new Spring/Summer 2010 ad campaign. The theme of the photos, three of which are already available on-line, Madonna , the queen of reinvention, have the pop-diva as a hot Italian housewife. The black-and-white retro-styled shots made by the famed fashion photographer Steven Klein feature the star doing the domestic chores washing up, peeling the vegetables and eating pasta with ultimately trendy brands clothes on. Gorgeous 51-year-old M...
Popsop.ru. Дизайн упаковки. Дизайн бренда Marquis de Montesquiou Armagnac reasserts its pedigree with the CLTG design agency
Armagnac remains immune to the recession. In 2008, the Armagnac market boasted growth of 14.3% in volume and enjoyed a 16.3% increase in value in the French retail segment, unlike other spirits that only achieved more moderate overall growth of 2.1% in volume and 4.5% in value. Sales progressed both in France +15) and in the international market +9, according to the estimates of the Bureau National Interprofessionnel de lArmagnac. Taking full advantage of this buoyant trend, Marquis de Montesquiou a member...
Popsop.ru. Дизайн упаковки. Дизайн бренда Julianne Moore Will Represent Bulgaris Jewellery
The Italian jeweller and luxury goods retailer Bulgari has appointed actress Julianne Moore ( Hannibal, Fugitive ) to be the face of its Spring/Summer 2010 jewellery advertising set, which is going to come out in February. The four-time Oscar-nominee will wear Bulgari jewellery, luxury watches and other accessories in the upcoming ads. The shots will be made by photography duo Mert Alas and Marcus Piggot , who has a rich experience in working in the fashion industry. It was announced that the red-haired 49...
Popsop.ru. Дизайн упаковки. Дизайн бренда Heineken Drives White Lightning out
Heineken UK is planning to remove its White Lightning cider brand from its portfolio because the company worries the current image of the drink as a contributor to problem drinking can have a negative influence on the companys high status. Over the recent years the publics concern about the role of the white cider line and the responsible alcohol drinking grew, anв the company has been doing its best to restore the products image, but this was all in vain. Heineken has cut out all the extra-fill promotion ...
Popsop.ru. Дизайн упаковки. Дизайн бренда Survey by Grants: Russians Love New Year
Despite all the negative predictions, people in Russia still think that winter holidays should be celebrated in full. The blended whiskey Grants has made a New Years survey, questioning Moscow and St. Petersburg residents about their plans for holidays. More than 515 people from the two capitals the current and the previous one answered the questions. The results confirmed the old truth that the New Year is the most anticipated holiday, and the peoples affection to it never fades. The traditional elements ...
Popsop.ru. Дизайн упаковки. Дизайн бренда Survey by Grants: Russians Love New Year
Despite all the negative predictions, people in Russia still think that winter holidays should be celebrated in full. The blended whiskey Grants has made a New Years survey, questioning Moscow and St. Petersburg residents about their plans for holidays. More than 515 people from the two capitals the current and the previous one answered the questions. The results confirmed the old truth that the New Year is the most anticipated holiday, and the peoples affection to it never fades. The traditional elements ...
Popsop.ru. Дизайн упаковки. Дизайн бренда The World Premiere Of Coca-Cola Sponsored ‘Lives Of The Artist’
After weeks of talk in London's creative circles, the world premiere of the latest provocative documentary by Relentless Energy ( Coca-Cola , Lives of the Artists , was tonight revealed to an anticipating crowd of over 500 music, sport and film movers and shakers at Shoreditch Town Hall, London. While there is a strong culture of film-making in action sports it's rare that one film can reach across genres. Inspired by the work of Renaissance painter, sculptor and architect Giorgio Vasari, Lives of the Arti...
Popsop.ru. Дизайн упаковки. Дизайн бренда A Dom Ruinarts Gift Box for its 50th Anniversary
To make the golden jubilee of the brand ,Partisan du sens felt it would be suitable to design an exceptionnal presentation box sheated in matt black lit up by a stainless steel mirror-light lid evocative of the great chardonnay brilliance. One single gesture and the lid strepches out and expectedly provides a surface serving as a tray. Its silvery leather imitating molten metal closely fits the contours of the glasses and bottle. This decorous staging will sacralize the conjunction of the Dom Ruinart 1998 ...
