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Popsop.ru. Дизайн упаковки. Дизайн бренда Prisoner of Style


Has beauty gone too far in the pursuit of style? Perhaps you think this is an odd comment from a designer. But, although we all aspire to create stylish brands, you can't just 'badge' style to the detriment of the true brand value or adopt an identikit style just to try and give increasingly style conscious consumers what they want.

Don't get me wrong, a sense of individual style is an important design consideration but nobody wants to be faced with row upon row of over stylized products that don't really tell - or sell - you anything. And now, with the recent reversal of fortunes, cautious consumers are reacting to change by looking for something real and tangible to hold on to. Ergo, brands with substance are becoming more and more appealing. And so the question becomes how do we match substance with style?

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