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Popsop.ru. Дизайн упаковки. Дизайн бренда Heinz wins Silver at DBA DEA 2009

On 22 October the winners of DBA Design Effectiveness Awards 2009 were announed. There were 23 award-winning works represented in'Packaging Design'category. Among the clients there were global brands such as Mars, Heinz, Colgate-Palmolive and SABMiller . This year Heinz has scooped a Silver award for its effective influence on sales growth. Within six months after the redesign in 2006 the sales grew up to 3.6. And within 12 months Heinz Classic soups sales grew by +10.4. Packaging: Branded Food & Drink...

2009-10-26 19:07:20 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда ‘Five o’clock tea-drinking’ with Ahmad Tea in London

The English manufacturer of high quality teas Ahmad Tea Ltd. gives the Russian consumers an opportunity to win a trip to London and visit the classic English tea-drinking ceremony at `5 o'clock. The guests will be welcomed in the most fashionable hotel Ritz , which celebrated its 100th anniversary in 2006. Ritz is among the main nominies for an annual London Tea Award , founded by British Tea Council. To enjoy the premium tea blend with Ahmad at Ritz consumers in Russia have to buy 2 special packs of Ahmad...

2009-10-26 19:05:59 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Diageo launched an innovative product - Baileys Extra Thick Cream

The premium spirits producer Diageo in collaboration with English producer Dairy Crest has tapped the dairy market with the innovative product - the potted creams with the flavour of Baileys liqueur. The new product will hit the UK market in November (at a price GBP 1.89 for a 180 ml pot. The 2 flavours will be available - Baileys Original Irish Cream and Baileys with A Hint of Creme Caramel. Traditionally the launch will be accompanied by marketing, PR and sampling national campaigns troughout the year. A...

2009-10-26 19:04:42 + Комментировать