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Popsop.ru. Дизайн упаковки. Дизайн бренда Cadbury Dairy Milk redesigned by Pearlfisher

Pearlfisher has created the new identity and redesigned the packaging for Cadbury Dairy Milk , the no. 1 market-leading brand within Cadbury worldwide with global sales of ?1.3bn, as part of a global re-launch starting in the UK from 1st July 2009 and rolling out to a range of markets covering Canada, South Africa, Australia and New Zealand. Pearlfisher has been working with Cadbury since February 2008 on the brief and the strategic graphic and visual architecture change is an essential part of the re-laun...

2009-10-28 18:50:00 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда What price design?

This question doesn't relate to fee levels or the ongoing debate over whether there should be better guidelines governing the whole free pitching debate. More specifically, it is about the value of design in business and how well we are communicating the return on investment and the design effectiveness message. Personally, I think that we are not yet banging the drum hard enough. The 2009 Design Effectiveness Awards has just taken place in London. Now in its 20th year, the UK's annual DEAs is regarded by ...

2009-10-28 14:04:30 + Комментировать

Popsop.ru. Дизайн упаковки. Дизайн бренда Packaging “in faces”

An interesting packaging concept was represented by Ogilvy Frankfurt - the wool packs with faces. www.thedieline.com Здесь можно оставить свои комментарии . Выпуск подготовлен плагином wordpress для subscribe.ru ...

2009-10-28 11:53:36 + Комментировать