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За последние 60 дней ни разу не выходила
Сайт рассылки:
http://popsop.ru/
Открыта:
22-05-2008
Статистика
0 за неделю
Popsop.ru. Дизайн упаковки. Дизайн бренда ATTIK created brand identity system for the MMORPG game by Sony Online Entertainment
ATTIK created the brand identity system and a successful integrated campaign for the popular tween-targeted "massively multiplayer online role-playing game" (MMORPG) from Sony Online Entertainment LLC (SOE), Free Realms. The free-to-play, family-friendly online video game launched on April 28th and has since attracted over four million registered users.
Free Realms features a complete visual system, including logo art, color palette, typography and graphic elements created by ATTIK's artists under the direction of associate creative director (ACD) Stan Zienka. Also contributing to the game's increased visibility is an integrated advertising campaign conceived by ATTIK ACD Ron Lim and other members of the team in San Francisco. In the words of Laura Naviaux, Senior Director Global Brand Marketing, Sony Online Entertainment, "Developing a new IP for tweens and teens is challenging in itself, and to be able to successfully appeal to other age groups, as Free Realms has, is a huge accomplishment. ATTIK clearly understands the needs, wants, and desires of the youth demographic and created a relatable voice that permeated all elements of our campaign." Здесь можно оставить свои комментарии. Выпуск подготовленплагином wordpress для subscribe.ru |
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