Отправляет email-рассылки с помощью сервиса Sendsay
  Все выпуски  

Popsop.ru. Дизайн упаковки. Дизайн бренда OK Soda: when branding failes


OK Soda could be regarded one of the most bizarre yet unsuccessful brand launches made by Coca-Cola company in its history.

The packaging design, branding and ad campaign were created in 1993 in collaboration with Wieden & Kennedy ad agency (Portland, Oregon).

ok_cans_01_1995

ok_cans_02_1995

The cans were illustrated with grim-looking comic figures, accompanied by a non-traditional advertising campaign. Besides unclear brand message, the taste of new product was not admired by consumers. Coke even went so far as to create an OK Manifesto to accompany the drink, asking such things like "What's the point of OK?" Consumers didn't seem to know the answer either, and Coke pulled the drink from shelves in 1995.

Project Credits:

Design director: Todd Waterbury
Designer: Todd Waterbury
Creative directors: Peter Wegner, Todd Waterbury, Charlotte Moore, John Jay
Illustrators: Daniel Clowes, Calef Brown, Charles Burns, David Cowles
Copywriter: Peter Wegner
Typographer: Todd Waterbury

via www.time.com

Здесь можно оставить свои комментарии. Выпуск подготовленплагином wordpress для subscribe.ru


В избранное