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Popsop.ru. Дизайн упаковки. Дизайн бренда Another beer drink for women


Back in 2006, Carlsberg in Switzerland created a new type of drink for women. Brewed from malt and rice, it was a sparkling variation of a lager and an RTD.

Now the drink named Eve is being tested in 50 bars of Manchester in two flavours pasionfruit and lychee. After 12 weeks the decision will be made as for its nationwide launch.

carlsberg_uk

A supporting advertising and marketing campaign worth 500,000 includes radio sponsorship, adverts on over 60 taxis and local media coverage.

Another try to make beer appealing for women follows the efforts of Molson Coors Project Eve division to identify products that will be appreciated by the market. So far, Carlsberg reports of a positive respond to its initiative.

www.thepublican.com

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