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Popsop.ru. Дизайн упаковки. Дизайн бренда Beck’s represented ‘Music Inspired’ labels by LadyHawke and Hard-Fi


As we wrote previously on Popsop, this July Beck's invited the British musicians LadyHawke (aka Pip Brown) and Hard-Fi to design the limited edition labels, as a part of an annual "Music Inspired Art" campaign.

Finnaly, the brand unveiled four different designs created by musicians, which will appear on 16 million of 275 ml bottles. Beck's art label series will be available from September in both on- and off-trade channels.

beck_hardfi_01

beck_hardfi_02

becks_ladyhawke_01

becks_ladyhawke_wolf_02

This is the first time Beck's partners with musicians to create labels following previous collaborations with modern artists Damien Hurst, Tracey Emin and Gilbert & George.

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