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Popsop.ru. Дизайн упаковки. Дизайн бренда Nanny State - 1,1% beer from BrewDog


UK brewery BrewDog launched a 1,1% beer called Nanny State. It is a direct response to Scottish Parliament and Portman Group, who have both made official movements to ban the sale of another product from BrewDog - Tokyo

, which is the UK's strongest beer at 18,2% ABV. So with help of Nanny State beer James Watt and Martin Dickie (founders of BrewDog) wanted to show that ABV is not the point of BrewDog's products - they just want to make the highest quality handcrafted ales.

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"Anyone who knows BrewDog, knows beer, or anyone has more common sense than a common (or garden) gnome will know that the scathing and unrelenting criticism we faced was pretty unjustified. If logic serves the same people who witch-hunted and publicly slated us should now offer us heartfelt support and public congratulations. However I fear that this, unfortunately, is an arena devoid of logic and reason", - said James Whatt on his blog.

via www.thepublican.com

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