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Popsop.ru. Дизайн упаковки. Дизайн бренда Mutant vegetables: the experimantal ‘art’


Unique brand character and sustainabity are 2 main criterias of choice for a modern consumer when we talk about food packaging.

One of the most sustainable yet unappealing is no package at all. Moreover, it is applicable not for all types of food, but for fruits & vegetable it fits well.

Here is and example of how 'packaging off' could be compensated with a beautiful visual form. An American artist Laura Stein, the graduate of California Institute of the Arts 1984, came up with a creative project "Animal-Vegetable" - the way of growing vegetables and fruits in a samm plastiv containers of different whimsical shapes. Smiling tomato or a Buddah-shaped pear are not the goods we'd find in our supermarket area, but Japanese square water melons and pumpkins are now quite ordinary things we can definitely buy.

photos via UQAM

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