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Popsop.ru. Дизайн упаковки. Дизайн бренда Suntory Holdings may buy Orangina brand


The biggest Japanese alcohol and soft drinks producer Suntory Holdings conduct negatiations with French private equity groups Lion Capital and Blackstone regarding the acquisition of Orangina brand, know for its last years' sexual print campaign.

orangina_thick_bottle

As Wall Street Journal reports, the offer is about US$2.6bn, while Lion Capital and Blackstone payed in 2005 US$2.17bn for the brand.

Industry analysts say that the deal may be successfull as the owners are likely not to keep the business during the nearest 5 years.

At the moment Suntory is holding talks about merger with Japanese rival Kirin Holdings.

via www.just-drinks.com

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