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Popsop.ru. Дизайн упаковки. Дизайн бренда Marlboro launched new brand Bright Leaf - specially in UK


Philip Morris has launched a new cigarrete brand Bright Leaf under its Marlboro range in a bid to compete in the mid-priced market. The Benson & Hedges Silver is supposed to its main rival in this category.

The launch will be the first new cigarette brand in two years, created specially for the UK market. It will be available from the 1st September at RRP of GBP 5.39 for a 20-pack and GBP.75 for a pack of 10.

marlboro_mid_price

Marlboro Bright Leaf has been developed to be different in taste, in price and in packaging. The packs have a tactile finish, and its innovative Lighter Style Pack' which opens at the side with a distinctive click' , helps convey the product as a design classic.

"Marlboro Bright Leaf is for a different type of adult smoker than the traditional Marlboro smoker, especially those who may not like the taste of a regular Marlboro," says Zoe Smith, Marketing Manager UK & Ireland.

via www.talkingretail.com

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