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Popsop.ru. Дизайн упаковки. Дизайн бренда Sainsburys coffee range redesigned by Brand Me


London-based Brand Me agency has redesigned the packaging for the entire Sainsburys coffee offer, including the Core, Lifestyle and Occasions ranges.

The Core range, covers Original, Premium and Espresso products, and uses imagery of appropriate coffee machines, including espresso-makers and cafetieres.

The Lifestyle range includes products such as New York Deli Style coffee.The main features: a close-up photography and the unified typographical elements.

The Occasions range includes products such as After Dinner and All-Day Long coffee. This uses shots of milk floats, taxis and London buses.

Besides the packaging redesign, Brand Me has also created a style guide, aimed at encouraging shoppers to explore new coffee flavours and gain the confidence to expand their coffee-drinking repertoire.

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